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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
467 ratings and 223 comments received in the last 90 days.
30 November 2024
The car was covered for me to reveal on collection making pick up even more special
29 November 2024
Seamless perfect and professional delivery. Cy Wilson and Alex have both been excellent throughout our experience.
21 November 2024
Soper are always great to deal with. Friendly and professional.
08 November 2024
I cannot fault it. Both Charlotte and Sid dealt with my purchase in the manner I would expect from a premium car dealership like Soper BMW.
07 November 2024
It was just a great experience from start to finish. Very professional and accommodating throughout the whole process.
04 November 2024
Totally satisfied with the deal financially. The handover process was excellent by Charlotte. She explained all the features of the new car.
03 November 2024
Smooth transaction They went the extra mile for me at the sales and delivery stage, my experience was very positive. Jack was brilliant with the demonstration of the tech in the car
01 November 2024
Fantastic customer service
09 January 2025
Efficient and friendly service by service advisor
09 January 2025
Concise and prompt communication
07 January 2025
Could not fault anything
06 January 2025
Service is experience was good. Good contact throughout. However the price is becoming excessive now. A service and tracking costs over £700. Which in my eyes is bonkers.
06 January 2025
Georgia was excellent and so was the lady on the front desk who welcomed me. Nothing was too much trouble and they kept me informed throughout
06 January 2025
Everything went according to plan.
06 January 2025
Quality of the service provided
05 January 2025
The friendliness and helpful nature of the staff member looking after me. I was kept updated throughout
05 January 2025
All three women who dealt with my appointment were very friendly, welcoming and professional. The MOT feedback was detailed and informative. I booked my car in for a rear break pads service in a few weeks time. I felt valued by Soper Lincoln
05 January 2025
All service fulfilled effectively
03 January 2025
Usual excellent service from Soper.
03 January 2025
Spark plugs were fitted without gapping set up, this resulted in engine idle misfire. This required to further inconvenient visits to BMW to remedy the issue, my car being kept for over 24 hours and new spark plugs ordered and fitting correctly.
02 January 2025
Ease of booking, drop off and collection
02 January 2025
No courtesy car was offered. Was told i would need to wait an hour for the car to be cleaned. I'd been sat there already for 8hrs!
02 January 2025
Over all cost did not include Mot cost as was quoted to me.
02 January 2025
Received excellent service from Eloise at Soper, who kept us updated. Nothing negative to report.
01 January 2025
Work carried out and invoice was not discussed when collecting vehicle - recommend this is done by default. Result is an overcharge for an item on invoice that i must chase for refund. Steering wheel offset following wheel alignment - needs revisit.
31 December 2024
Service always kept me up to date on the stage of each repairs/service. Had some re-spray work done which was excellent. Could do with better liaison from workshop repair team.
30 December 2024
Not used the service dept for this transaction but service have been acceptable - sometimes spend too long faffing about with formalities.
30 December 2024
It's a very good service that Soper offer, but after 14 years of dealing with Soper, I feel it was slightly better in the past. I don't feel
29 December 2024
No reason to complain
27 December 2024
Staff friendly helpful and very knowledgeable.
25 December 2024
Quick &?efficient
25 December 2024
Upon arrival despite the work being authorised 2 hours BEFORE my arrival the work still hadn't been done. I checked with the on board tracker, the car had been sat for 3 hours before the service advisor phoned me. I had to wait for a further 90 mins.
24 December 2024
It's always a pleasure being greeted by Tracy. She is an absolute delight and looks after us all brilliantly.
23 December 2024
Great service - quick and efficient .
23 December 2024
All the work needed was carried out.
23 December 2024
Although my car failed its MOT due to an unseen cut in a tyre, jt was handled with understanding.
23 December 2024
Completed before time and to a high standard.
22 December 2024
My car was serviced and cleaned and looked like new when finished. I was advised as soon as the car was ready to collect.
22 December 2024
Transparency throughout. The final price was as agreed and the work was carried out to a high standard. Aimee was professional and courteous from the moment I brought my car in until the time I drove it away.
22 December 2024
First class
22 December 2024
Always kept me informed of any work that needed doing.
22 December 2024
All the work was completed on time.
20 December 2024
Soper in Lincoln is not convenient but the local dealer falls far short of my expectations for customer service. Soper were courteous and professional. They were timely and kept me informed.
19 December 2024
It would be 3.5 based on the above. Service and staff excellent, the slowness was the only negative.
19 December 2024
Keep you fully in the loop and supported with video report
19 December 2024
As a result of VHC Steering Geometry Check was advised. This was done less than 4 months ago after about 2400 miles at cost of £120.00. Suspect the previous check was not carried out correctly. Service advisor impertinent and disrespectful.
19 December 2024
Service carried out. Price was as quoted
18 December 2024
Third time cat had been back for same problem
18 December 2024
The job was completed in a timely manner
18 December 2024
Although the problem has yet to be resolved, the experience so far has been good.
18 December 2024
Good communication & job completed in estimated time
18 December 2024
Efficient
18 December 2024
The fact that I had to return to complete additional work was not an issue
17 December 2024
Awful customer service - I am still waiting for a response to an email sent to Soper on 11 Dec.
17 December 2024
My bmw app price totally different to the invoice price which was disappointing
17 December 2024
Recommended new back wiper tho this was replaced when I bought the car from Sopers April 2023, I queried why back wiper was again juddering after such a short time and was told the wipers only have a 6 month warranty. Disappointed wasn't replace FOC.
16 December 2024
I will never use the service department again unless I have too.
16 December 2024
Done the job well and on time
16 December 2024
We did have a couple of errors which have now been rectified
14 December 2024
Took 5 days to fix problem , told it would be 1 day . NO communication from Sopers , I had to ring them .
14 December 2024
Always excellent service throughout. No video of service this time though!!!
14 December 2024
Would've been 5 stars had the message been passed to me earlier that my vehicle was ready to take away. Instead I had to wait an extra 30-60mins for a lunch break to finish.
14 December 2024
Eloise's customer service was excellent
14 December 2024
Car was fixed in good time and well presented when returned
14 December 2024
Easy to contact. Work arranged timely and at my convenience. Friendly reception good waiting area.
13 December 2024
Staff were very helpful and attentive. Full marks to Elouise on the service desk for her involvement.
12 December 2024
Quality
12 December 2024
Good service experience
11 December 2024
There is always room to improve
11 December 2024
Georgia was very good at providing a complete service
11 December 2024
Customer care could not have been better - Georgia Wilson and her colleague on Reception kept me fully informed and made me feel very comfortable - a good experience throughout
11 December 2024
I was a little bit disappointed that the technician didn't put a seat cover on my seat so he could of got oil on it and i wouldn't of noticed being black seats. Also when the technician did a video around the vehicle he talked so fast to start with
11 December 2024
efficient, good communication, work completed as promised, car washed and valeted
10 December 2024
Was promised an update on progress on my vehicle - never happened. Was promised a video report - never sent until after I'd collected the car. Asked to speak to someone when I picked the car up - all too busy.
10 December 2024
I was kept up to date thoughout.
10 December 2024
Everyone who I dealt with at Soper of Lincoln was very helpful, particularly Rowan and Tracey. They kept me up to date with information and made the experience very straightforward.
09 December 2024
I am not sure why my speed camera/ detector was disconnected and the unit hidden away in the centre armrest when it was not even plugged into the cigarette lighter socket anyway it is just held in place with velcro strips but these were ripped off??
09 December 2024
The team at Soper are always extremely welcoming and helpful. They come across as very genuinely people.
08 December 2024
Average service overall for the reasons stated above. I purchased my car from Soper and paid for from my savings and love bmw's having owned several but only get the impression that they are only interested in making as much money as possible.
08 December 2024
Recall work carried out and appreciated the free clean
08 December 2024
Excellent service
06 December 2024
I was satisfied
05 December 2024
Eloise was great always more than happy to help.
05 December 2024
Very impersonal service from BMW. I didn't like not being offered the opportunity to speak with a service advisor before or after the car was serviced. Just being given a code to retrieve your key from the box was unexpected. Very disappointing BMW!
05 December 2024
Work expedited and very well communicated
05 December 2024
No complaints. All good
05 December 2024
Excellent friendly service
05 December 2024
They helped me out and were able to service my car in a relatively short time.
04 December 2024
The receptionist was very welcoming and extremely helpful. She made me a coffee and ordered me a taxi. Perfect. Not sure of her name but she is a great asset to you. The service advisor was also very friendly and very helpful.
04 December 2024
Very efficient service.
04 December 2024
Work done efficiently and to a high standard while I waited
03 December 2024
My experience was faultless from arriving at reception through to the return of my vehicle. The staff involved were courteous and professional.
03 December 2024
The ease of booking in and follow up information about the progress of the car through the workshop
03 December 2024
Because I was completely satisfied.
03 December 2024
Check in kiosk ease of use and service advisor Rowan was very thorough, polite and knowledgeable throughout the process of the service accommodating our needs too.
03 December 2024
Easy to deal with. Pleasant and friendly staff keeping me fully up to date
02 December 2024
Modern clean showroom, helpful and knowledgeble staff. Aimee was fantastic. Kept me informed of proceedings and managed to get my recall done quicker than expected.
02 December 2024
Friendly staff
02 December 2024
Everything was perfect
02 December 2024
Efficient service.
02 December 2024
The second time really they left the wire dangling from my dash cam down across the windscreen. They should tell me that they're doing it.
02 December 2024
Aimee far better than previous contacts at depot, regular clear contact with accurate updates.
01 December 2024
Know how to treat customers
30 November 2024
I was extremely impressed
30 November 2024
From the very moment of walking through Sopers doors to the moment I left, my experience was of total satisfaction.
28 November 2024
Happy with the service price/ loan vehicle and ease of booking etc but car did have to go back into the workshop when i collected it due to engine management light being on
28 November 2024
Done the job which I requested
27 November 2024
Fantastic all round
27 November 2024
Very well looked after in particularly Georgia and Tracey
26 November 2024
They did an excellent job installing the cameras on my new BMW 1 Series
26 November 2024
Just great to deal with
25 November 2024
The only evidence I have, that I had
25 November 2024
They look after the customer
25 November 2024
I sat in the lounge area with a coffee. At 10.00 am, the outside door opened and the sales team removed one vehicle and drove another in to take its place. The door was left open with the outside temperature being below zero. Not a clever idea!
25 November 2024
On my second visit for the retest, I check my can in on the online checking in service and requested a tyre balancing in the app/check in part and this again was not carried out. My husband who bought my can in asked for the valuation again.
24 November 2024
Excellent service from Rowan and the service team.
24 November 2024
Customer service and communications very good.
24 November 2024
A well run business with good people.
24 November 2024
This business understand what it means to a customer the minute you walk through the door, that first 2 minutes of the experience is key, smoky, welcome faces.
23 November 2024
From arrival to returning the courtesy car and the work done on my car very good
22 November 2024
Very cool
20 November 2024
Very poor. Looking to change wife's car in the new year, very interested in IX1 or X3. But will not be going here
20 November 2024
Great communication, fab dealership.
20 November 2024
The video from the health check was sent late after we had left, so no chance of discussing additional work identified at the time of visit.
20 November 2024
Knowledgeable people on the phone, clear report on car condition, work done as expected. Minor issue on cars service schedule reset is being handled.
20 November 2024
Slow check out
20 November 2024
Always welcoming when you arrive, nice to be greeted by the Receptionist who speaks to you by name.
18 November 2024
Failed to diagnose the problem with the knocking.
18 November 2024
100%
18 November 2024
Service is again first class and service time appointment is excellent.
18 November 2024
All the staff including reception are very professional, efficient and courteous. The service work was completed to a high standard and on time. Facilities are excellent too.
18 November 2024
poor experience during my recent visit to Soper Lincoln no fix to issues with the cars IT problems needed a new tire waited 5 hrs. for approval no tire on site, had to return the following day
18 November 2024
No complaints
18 November 2024
Friendly helpful staff
18 November 2024
Work carried out on time and kept updated on progress
18 November 2024
Being very polite and fully explaining your work required does not justify excessive price.
18 November 2024
Helpful and informative
18 November 2024
Customer service terrible Technical service dangerous Management unapologetic
17 November 2024
Every one pleasant enough but no real help and support offered or given. A lot keener to share good news compared to bad new. Good news call were always proactively made bad news I had to call and chase.
17 November 2024
There was a slight delay in checking the vehicle in, which meant that the car was not ready within the 2 hours allocated. This did cause me a problem that afternoon as I missed a meeting, which is a bit frustrating
17 November 2024
The job was carried out to the highest standard and very satisfied.
15 November 2024
All good apart from BMW Assist.They we're supposed to come out to sort Enterprize hire car as key fob battery was dead.They said between 9am and 11am on Sunday the10th November.Nobody came and left me in the lurch till Monday when Enterprize opened.
15 November 2024
I was pleased with the work carried out but next time i'll book a slot time rather than just dropping it off as had a long wait, over all happy.
14 November 2024
All members of staff were polite knowledgeable and willing to help.
14 November 2024
Came in for a safety recall and was told would have to pay for a courtesy car which I felt should have been offered for free.
14 November 2024
My only criticism is that I got too many tepetiyive emails and text messages on day of service. I checked car in day before but still had to check in when I arrived.
13 November 2024
Got the problem with my vehicle sorted in a day even tho I just turned up with the problem
12 November 2024
Good service
12 November 2024
At this branch the staff make you feel like your custom is wanted and that your opinion matters. Well done.
12 November 2024
Steering wheel trim not reconnected correctly - need to bring back in to have this resolved
12 November 2024
Did everything as asked.
11 November 2024
Everyone seemed to care about their job. Special mention for the receptionist who has delivered a warm and knowledgeable welcome in all the time i have been a customer at Sopers.
11 November 2024
Good advice. And easy to book and check in.
11 November 2024
Excellent.but please explore options: 1 - vehicle pick up service 2 - courtesy car. Many other competitors offer these and they are extremely useful, especially if you live half an our or so away (as I do).
11 November 2024
The 'BMW tax' charged on parts is excessive. I needed four new tyres for my car. I was offerd one tyre choice a Michelin Primacy at £188 each. I declined. I founfd the Michlines locally for £146 each, saving £168 Contis £117 each,saving £284. BAD.
11 November 2024
Totally satisfied
10 November 2024
perfectly satisfied
10 November 2024
I asked for a copy of the health check when I collected my car and again the following day and I'm still waiting for it !
10 November 2024
Very good service from vehicle check in to collection. My sales advisor kept me upto speed with progress throughout
09 November 2024
The service at Soper was very professional. Everyone was very polite and helpful.
09 November 2024
Ammculate premises inside and out friendly staff. Well done sopers BMW.
07 November 2024
Prompt, good customer service from Aimee.
07 November 2024
All work done while I waited
07 November 2024
I was told during the fast track service that there was a discount being applied on the total charge / service but didn't notice this. Asked this question on email in response to the mail received with invoice and have not received any response.
07 November 2024
Service was carried out without delay. I was kept informed of the state of play by the link adviser assigned to me.
06 November 2024
Great
06 November 2024
Because that is how it is throughout the dealership!
05 November 2024
Overall very satisfied, better than 4 star. Extras were added to my invoice, which I had the option to refuse, but ideally the extras should have been explained to me before the service commenced.
05 November 2024
Charged £94 to flush out washers bottle, tried it on at £200 first. Should have been complimentary on a £60k car that is only 22 months old.
05 November 2024
When my car was returned to me a back light had gone during the day when it was being serviced - as soon as I pointed this out the technician- I think he was called Dan - took my car back and fixed it before I left
05 November 2024
You dealt with the problems effectively and efficiently
04 November 2024
They explained in details what is needed what they will do and how long it will take All went brilliantly
04 November 2024
Smooth, efficient, communication was excellent and an extra touch of a car valet.
04 November 2024
I'm not a fan of the 'checking in' process. It feels like a blatant attempt to 'up-sell' products I don't need.
03 November 2024
BMW app was not updated either, so we now have to contact them again to rectify. We always have to get something sorted again after a service as they forget something each time. In relation to the price we pay I feel we are getting a poor service.
03 November 2024
All in all, satisfied.
02 November 2024
My only disappointment was after getting my vehicle back clean inside and out I checked the fluid levels the next day and under the bonnet there was a blanking cap left there from the new EGR valve that was fitted and just traces of grease places fro
02 November 2024
Georgia was very helpful and also genius George. Between them they solved my Infotainment system problems.
01 November 2024
Good service, easy not contact drop off and pick up process.
01 November 2024
Service and communication was much better than last visit.
01 November 2024
Booked me in and turned up (Journey over 1hr) and waited for coil to be repaired. After couple of hours told me haven't the parts in stock to complete C and to come back another day. I wasted half a day and fuel, useless.
31 October 2024
Everything is as I hoped
31 October 2024
Car serviced on time as requested
31 October 2024
Very satisfied and liked the idea of the video on my car gives a peace of mind
30 October 2024
Friendly and helpful
30 October 2024
Was a bit of a inconvenience but sorted everything out and cleaned the car so happy
30 October 2024
Chris was very helpful and solved the problem personally. I would not have been happy if the car had had to be booked in and there would have been a 2 week wait.
30 October 2024
Very helpful service manager. Lovely staff on reception.
30 October 2024
Made to wait a while when collecting and paying for car
30 October 2024
Quick turnaround and very informative
29 October 2024
Car mot was carried and the car was delivered back to me within the time stated.
29 October 2024
Rowan was extremely helpful
28 October 2024
Excellent service and parts aquisition!
28 October 2024
Good communication and time scale
28 October 2024
I was kept informed of what was happening with my vehicle, they had even loaned me a electric ix1, very impressive vehicle.
28 October 2024
Highly professional service operation
28 October 2024
The staff were fantastic
28 October 2024
Friendly service
26 October 2024
Very accommodating
26 October 2024
Lovely receptionist, always makes you feel welcome kept in touch with what was happening with the car. Car valeted. Free courtesy car.
26 October 2024
I suggest checking battery on older BMW cars
25 October 2024
Friendly and helpful
25 October 2024
Everything was good apart from re-connecting my in built cameras front and back, I had to return to the garage a second time to geti it fixed. Apart from that it all went well.
25 October 2024
I lost count of how many times i have visited BMW to have this EGR valve checked. The safety software pops up on my screen to say it needs changing not checking.. I lose my car for 1 day everytime this happens. The whole experience has been appallin
25 October 2024
Completed the tasks required
24 October 2024
My visit was due to a callback for engine coolant. I had to wait a month for an appointment. I asked if it was urgent as a notification showed when I started my car, I was told not to worry unless I saw fluid dripping. It didn't inspire confidence.
23 October 2024
It was a recall my wife car went in for on the airbag. They returned the car cleaned to perfection.
23 October 2024
For the quality of service (see above)
23 October 2024
Understood my requirements and delivered on time and even highlighted a warranty issue that they are taking care of.
23 October 2024
Brilliant team, always take the time to explain everything and make sure I am happy
22 October 2024
every body polite & knowledgeable
22 October 2024
As an enthusiast of the brand, I have made it my business to research technical aspects of my cars, especially when it comes to items which fail prematurely or can be economically prohibitive. I have not left the dealership reassured.
21 October 2024
every one knew what they were doing which inspires confidence
20 October 2024
Friendly Helpful Staff
20 October 2024
All the team at sopers always go above and beyond
20 October 2024
Everything was taken care of and I was kept informed throughout. Effortless
19 October 2024
Always a pleasure to use this garage compared to other dealers , not my nearest BMW dealer but certainly the best
19 October 2024
Treated with respect and courtesy.
18 October 2024
Staff is key, knowledge and customer service
18 October 2024
No complaints. Efficient & friendly service.
18 October 2024
Excellent customer service.
18 October 2024
Always looks after the customerand keeps them up to date
05 December 2024
Overall satisfied however a little disappointed that upon purchasing my vehicle the finance on my older vehicle was not cancelled by dealership. They then tried imply it was my fault for not informing the finance company myself!.