Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Danny Harris

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

James Laverick

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

No reason not too.

Service

As per above, only positive was that the car was taken straight back in the following morning and repaired within the hour

Service

Great service from start to finish. Communication was fabulous. Definitely 5 star service.

Service

Always impressed with the levels Sopa staff go to.

Service

Timing issues

Service

Minor issue but took 2days to resolve due to parts supply

Service

The only snag is that the 'service due, mileage notification' hasn't been zeroed.

Service

Service department were efficient and very professional.

Service

My car was in for a safety recall. I was not going to get a courtesy car but the salesman (mike) sorted me out. It's little things like that that make all the difference. Of note, charging for courtesy cars is a very disappointing move.

Service

Only issue was when my car as cleaned one of the mats was put back but on a follow up visit this was rectified

Service

As an existing customer, I have always been looked after by Soper of Lincoln - from the planning stage through to ordering and aftercare of my current BMW. As always; a pleasure doing business with Soper's - made to feel valued and loyal.

Service

Friendly, clear advice

Service

at the time of the service i mentioned that i had a slow puncture and asked if it could be checked. i was told all was fine, however within two days the tyre was down again and i had to have a mobile tyre swap carried out.

Service

Very Good Customer Service Agent, Good Technician feedback via cursory video. Full explanation of charges.

Service

Service completed in the time ( or before ) allocated and ready for collection .

Service

The car was looked after very. My dissatisfaction comes from a lack of communication to myself causing much inconvenience and spoiling my weekend.

Service

The car was booked in at 8am with the only instruction was that I needed the car back at 2pm so I could get back to Home to get kids from school. They rang me at 2.30pm to say they had started working on my car therefore I was already late!

Service

Everything was done, on time to high standard

Service

I felt comfortable and confident of excellent service.

Service

Good overall service

Service

All work done has been to my satisfaction & being able to wait whilst the work is carried out is a big bonus

Service

Friendly professional, knowledgable staff

Service

The warranty problem has not been fixed on my car after 3 visits

Service

Soper were excellent, cannot fault them at all

Service

I had a noise from front door pillar area of both front doors. They resolved it quickly and effectively on the day I brought the car in with no charge.

Service

Service satisfactory. My reported concern re: abnormal noise was not resolved following investigation. I will need to return the car again!

Service

Everyone always be delighted with the help given by Sopers

Service

What more could I ask?

Service

Car ready on time, returned clean, and communication and attention from staff was perfect.

Service

Asked if I wanted refreshments but declined. TV in seating area could benefit by improved signal. Waiting appointment ran over by 23 minutes ( and considering I came 20 minutes early) it felt a long time waiting!!!

Service

Fully informed of the outcome of the car inspection and diagnosis also informed us of a tyre problem we were not aware of

Service

Staff always friendly, helpful and efficient

Service

Personal experience

Service

Very friendly, nice clean waiting area. One member of staff had even baked a cake!

Service

Car came back after the service having been thoroughly cleaned inside and out and looked very good.. This was after only having an MOT test. It also always happens when it has been serviced. Very pleased with the result.

Service

No problems with the service

Service

Helpful and prompt

Service

All went smoothly

Service

Very little appreciation of customer loyalty.

Service

Everything was completed to my satisfaction and the car was given back to me washed and clean.

Service

Very friendly , good service

Service

Informed of exactly what was being done to the vehicle

Service

Due to the positive resolution of the wheel corrosion I am now content and the other aspects of service were first class. Not quite the fifth star due to the wrangle over corrosion warranty on the wheel but would not let a submission below 5?!

Service

Professional, caring and efficient.

Service

Service advisor very helpful, all staff very nice.

Service

everything was sorted no problems, communication was clear and helpful

Service

The reason for visiting Soper recently resulted in an unsatisfactory outcome for us and will not be resolved.

Service

Quick, efficient and friendly service. Thank you!

Service

They kept me updated. They gave it a full health check. Staff were courteous and knowledgeable

Service

I like the BMW brand but on the three occasions I have dealt with soper in lincoln I have to say that overall I'm not that impressed. I'll be planning on moving back to Mercedes next year at the end of this contract.

Service

Car was booked in 4 weeks in advance and was due to be completed a.m. we mentioned that we may not get back that evening so Soper took a unilateral decision to put our service to the bottom of the list and consequently it wasn't ready when we arrived

Service

The person with whom I dealt with at Soper was pleasant, helpful, articulate and knowledgable and sent me off feeling satisfied with what had been done to my vehicle.

Service

Very experienced

Service

Quality of goods received and after care are excellent.

Service

Job was completed as set out and within time

Service

Excellent service well looked after

Service

All work done explained and video accompanied.

Service

My purchase was made a simple and a pleasant experience. Your staff were attentive and knowledgeable and a delight to deal with.

Service

As with all visits I have made to this dealer, the free wash and vac is done to such a poor standard I end up having to finish the bits that are missed when I get home. Also the seat and mirrors were moved, which is highly frustrating.

Service

I am satisfied with the service of my vehicle but disappointed that a small issue was not resolved to my satisfaction.

Service

As the description from reception to completion.

Service

Very good service.

Service

Efficiency & communication

Service

quick, professional, knowledgeable

Service

Everything was I would expect

Service

As I have said before it takes too long, and when I came back to collect the car. I find the video you send is pointless and is a waste of the mechanics time which I'm obviously paying for.

Service

Perfect service kept me informed throughout

Service

Based on my dealer experience

Service

Completed before the expected timescale

Service

Soper BMW had me waiting around for 25-30 mins when collecting the car. This was after calling me to say it was ready, but when I arrived it was still being washed.

Service

As written prior

Service

As the same in question 1

Service

Excellent service from start to finish. Special mentions to David and Jasmine

Service

I felt you were a bit pricy for 6.5 litre of engine oil! Not that I have looked much in the past, although I did have a prepaid service deal,

Service

I was happy with the service

Service

As an independent dealership, unshackled by the JCT600/Sytner etc corporate mantra, all staff are stakeholders and are committed to customers and their satisfaction.

Service

This was not a scheduled service but a safety recall to replace the EGR valve

Service

Waiting appointment - work completed within the timeframe stated

Service

The way I was spoken too.

Service

A very pleasant experience as always at Soper BMW. Mr Paul Watts was exemplary in his handling of my queries regarding the install of the BMW car eye 2.

Service

The car was there for its MOT, one phone call to book in,nice greeting on arrival, nice coffee whilst waiting.i had booked a waiting appointment. Wash and valay , all carried out in a pleasant and professional manner. Well done Soper's.

Service

Valet was well done

Service

I was well looked after from the start of receiving a telephone call to arrange a convenient date to bring my car in for service and mot. I decided to wait in the relaxing waiting area which had refreshments, TV, even free wifi.

Service

I was kept waiting for just over 2.5 hrs. I was told the hold up was due to the new wash system.

Service

I am only very satisfied as I had to bring the car back to have my new tyres re sealed as it had not been completed enough the first time round and kept losing pressure.

Service

Only problem was with the video was not too clear which I received about the problem with the near side wheels.

Service

Great professional and integrated team

Service

Safety recall completed and arranged a test days drive in the i3. Very helpful and informative service from Chris

Service

quick and easy

Service

Service date warning is still showing, should have been reset after service. Rang up and was told it might be the mot warning, (it is not) and we would be charged for it to be reset. We travel a long way to get our car serviced, not happy!

Service

Excellent service as always

Service

Very friendly and informative staff.

Service

Always polite efficient, keep me fully informed of progress, always have a courtesy car without question

Service

Vehicle had a recall. Requested I drop it off at 0830 & ready for 1700. Job not completed till 1815 & complimentary valeting was not to the usual standard. My car was clean so it would not of been a long process.

Service

Good service, all work completed, professional and courteous, good contact

Service

There was a problem to do with the vehicle being washed but this has been resolved.

Service

Car was in for MOT on special offer price. I was told that the car would be ready in 2 hours but it was available in less time. I have never seen it cleaner!

Service

It achieved my expectations when dealing with a premium brand motor dealership

Service

The primary fault was rectified with no issue, the secondary fault did not manifest and was not fully resolved, a repeat visit will be needed.

Service

My car had a recall and I was experiencing the performance issues outlined. I was told courtesy cars were unavailable and that I would have to get myself to and from (25 miles) thisnwould have cost a good £30 in public transport. For a BMW fault!

Service

Car To bmw Monday, told I would be informed when ready post paint annual check up - never received anything, had to call on the Wednesday and told they were not sure. Also warrantee not signed so had to go back. In general.not impressed

Service

For a large dealership it was disappointing to have to give a months notice if you want a courtesy car. The dealership is quite isolated. When you only get 1 day off a week it is far from ideal to waste 3 hours sat around.

Service

Excellent service from the lady who was assigned to me

Service

Everything that was promised was delivered in the time agreed, really pleasant experience all round. Lucy was really good even when I had to part with money.

Service

As above

Service

Friendly welcome as usual and the work on car done efficiently

Service

Soper are always very courteous and professional.

Service

Their fixed my problem quickly with a smile

Service

As usual the customer experience and quality of service was excellent.

Service

Valeting was poor I wasn't notified when my car was ready, the text didn't come through forcing me to collect the car next morning. However all the staff were extremely helpful

Service

If the above are not grounds for dissatisfaction, I don't know what would be. It seemed to me that the car had not been looked at until late in the afternoon of day one, and that nothing further had been done by the time I arrived to connect.

Service

I had a waiting appointment and it took longer than I expected. It was for MOT and health check and 2 hours 25 minutes was quite a long time I felt. However the job was completed and It was returned cleaned and polished. Overall very satisfied.

Service

Friendly staff

Service

Excellent staff and product knowledge Especially from mike dawson

Sales

Great!

Sales

Our sales man was Mike Taylor and he was superb . Professional, friendly and very informative . He made the whole process very easy . A credit to BMW.

Sales

I was kept informed regularly about the delivery date and the salesman was always helpful .

Sales

Completely satisfied

Sales

For reasons stated above.

Sales

Excellent sales experience and handover

Sales

Arrangement of first payment date, had to chase Had to chase the deposit refund Disappointed that we weren't asked to chose reg plate (have always been offered a choice in the past), when I asked it was too late as the car had been registered

Sales

good listening skills & strong product knowledge

Sales

Great customer experience

Sales

Soper have been brilliant again. Bug thank you to the team there for their ongoing support

Sales

I got a good deal on a great car with minimum fuss

Sales

Excellent service and they got the car I wanted at a brilliant price

Sales

The car arrived quickly & the sales assistant was on the ball with all the paperwork

Sales

The communication between the retail managers and sales exec's were the only thing that let the process down which led to a minor complication during my purchase over the price agreed but was swiftly resolved. Delivery communication clear when asked

Sales

I was very well informed of the progress on the build of the car & likely delivery time. Everyone was extremely pleasant and polite.I was totally satisfied with the whole process.